TiVo and Netflix are cozying up even more with some newly announced licensing agreements. They involve further integration of Netflix into TiVo set-tops, which are available to subscribers from some pay TV providers and retail stores. According to a statement put out by the companies, customer benefits of the integration include unified search across the content catalog and a Netflix button on remote controls.
Additionally, a separate intellectual property agreement provides Netflix a license to the TiVo patent portfolios and a license to the Intellectual Ventures patent portfolio for over-the-top (OTT). This agreement is reportedly one of the first licenses granted under the exclusive partnership with Intellectual Ventures announced earlier this year.
“Our agreements with Netflix represent a major milestone for TiVo as we expand our offerings for the fast-growing OTT space, and further demonstrates our commitment to delivering innovative technologies to new and emerging markets,” TiVo CEO Tom Carson comments. “From products to patented technologies, TiVo is helping companies quickly adapt to a rapidly changing media industry and create beautiful user experiences that keep consumers connected to their favorite entertainment.”
With Netflix’s powerhouse standing in the OTT space, we can expect its name to continue to pop up front and center on user interfaces across a variety of platforms and devices. One of the most recent examples of this came via Comcast, which announced that the Netflix service launched on millions of X1 devices across the United States. X1 subscribers with Netflix passwords are be able to browse and access Netflix content over the internet alongside the live, on-demand, DVR, and web programming included with their Xfinity TV subscription. Netflix gets access to more customers, and Comcast subs won’t have to search as hard across platforms for content.