TiVo has developed the ability to provide consumption statistics for both linear TV and broadband content within households with TiVo boxes.
The company has been providing viewing statistics on linear TV and ads (in real time and time-shifted) for years through its StopWatch ratings service.
TiVo claims to be the first to offer measurements of both traditional linear television consumption and broadband consumption on the TV. (Companies such as comScore and Nielsen track ratings for broadband video consumption.)
TiVo’s new version of StopWatch can include both streaming and downloadable movies.
The information TiVo derives can be of increasing use, especially as MVPDs start making Web-based content available to their viewers.
Any number of equipment vendors are providing systems and software that will enable a service provider to list all content available – linear, on-demand, over the top, and content stored on PCs or gateways within the home – on a single, integrated menu, should the provider choose to do so.
Elissa Lee, vice president of TiVo Audience Research & Measurement, said, “This is a great day for advertisers, brands and networks that must find more effective ways to reach their target audiences, especially as the proliferation of advanced/broadband television complicates the audience measurement process.”
TiVo said it will begin offering the ability to measure traditional linear TV viewing and broadband consumption on the TV to customers beginning in September.
