TiVo’s lower end HD DVR made its debut in retail outlets on Wednesday.
The $299 TiVo HD DVR was announced last month and it sports some of the same features that are found in TiVo’s high-end $799 Series3 DVR. The new HD DVRs are available at retail outlets such as Best Buy and Circuit City.
TiVo said the new HD DVRs are hitting the retail shelves as many consumers are looking to migrate their television setups to high-definition.
“Considering all of the human qualities TiVo embodies, it’s no wonder people have talked about TiVo as a family member or close friend ever since its initial introduction,” said Clent Richardson, chief marketing officer at TiVo, in a statement. “Today, we are proud to introduce another member of the TiVo family, TiVo HD, with all of the qualities that make it the perfect companion for HDTVs, allowing consumers to maximize their high-definition television and entertainment experience.”
Last month TiVo announced an initiative designed to help cable operators resolve problems with installing HD DVRs, including CableCARD-enabled DVRs. In June, Comcast gave its stamp of approval for TiVo’s software to run on its DVR platform.
