Cincinnati Bell has appointed Ted Torbeck as the company’s new CEO and member of the board of directors. He succeeds Jack Cassidy, who has been elected vice chairman of the board.

Formalized by the board in a vote this morning and effective immediately, the move is part of Cincinnati Bell’s established succession plan.

“The board shares my confidence that Ted will lead the company successfully through its next chapter,” Cassidy said.

Torbeck joined Cincinnati Bell in 2010 as president and general manager of Cincinnati Bell Communications, where he was responsible for all Cincinnati-based communications businesses, which include Cincinnati Bell Telephone and other wireline companies, Cincinnati Bell Wireless, and CBTS.

Prior to joining Cincinnati Bell, Torbeck was CEO of the Freedom Group, a subsidiary of Cerberus Capital Management, a private equity firm.