• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Electrical Engineering News and Products

Electronics Engineering Resources, Articles, Forums, Tear Down Videos and Technical Electronics How-To's

  • Products / Components
    • Analog ICs
    • Battery Power
    • Connectors
    • Microcontrollers
    • Power Electronics
    • Sensors
    • Test and Measurement
    • Wire / Cable
  • Applications
    • 5G
    • Automotive/Transportation
    • EV Engineering
    • Industrial
    • IoT
    • Medical
    • Telecommunications
    • Wearables
    • Wireless
  • Learn
    • eBooks / Handbooks
    • EE Training Days
    • Tutorials
    • Learning Center
    • Tech Toolboxes
    • Webinars & Digital Events
  • Resources
    • White Papers
    • Educational Assets
    • Design Guide Library
    • Digital Issues
    • Engineering Diversity & Inclusion
    • LEAP Awards
    • Podcasts
    • DesignFast
  • Videos
    • EE Videos and Interviews
    • Teardown Videos
  • EE Forums
    • EDABoard.com
    • Electro-Tech-Online.com
  • Bill’s Blogs
  • Advertise
  • Subscribe

Ubisoft confident on big Wii U bet

June 11, 2012 By Malathi Nayak and Liana B. Baker

(Reuters) – Ubisoft CEO Yves Guillemot hopes Nintendo’s upcoming Wii U will be the first of a line-up of new consoles that will give the video game industry a boost and help reverse the French company’s waning fortunes.

Shares of Ubisoft, known for its “Assassins Creed” franchise and its “Just Dance” games, are down 20 percent from a year ago but up 8 percent since Jan 1.

Microsoft and Sony have not come out with a new hardware platform in at least six years, excluding the motion-sensing “Kinect” for the Xbox 360 console.

With Nintendo set to release the Wii U for the holidays, and Microsoft and Sony expected to follow suit in 2013, the industry could benefit via a major sales boost, Guillemot said.

“As soon as (consumers) see good quality products and good experiences that are coming that will bring the industry back to a huge growth, they come back and the share price goes up quickly,” Guillemot said.

He added, “I think very soon people will be confident in the potential of the video game industry and we will see a big increase in the value of the company.”

Ubisoft has made a bold bet on the first console from Nintendo in six years by launching eight new game titles for the Wii U. Some of the games exclusive to the Wii U include ZombiU, a zombie-themed game and the comedic Rabbids Lands featuring rambunctious creatures the company created.

The French games publisher said last quarter that it returned to a full-year profit as online sales rose. Net income for the fiscal year ended March 31 was 37.3 million euros ($47 million), after a 52.1 million euro ($65 million) loss a year earlier.

Guillemot said he was confident that the demand for the Wii U will be strong. He said he expects Nintendo to manufacture 5 million units in the first six months of its launch

“Generally, that’s what (Nintendo) does. The number can be more, it can be less… they are always limited in the number that they can build,” Guillemot said.

Nintendo said that it expects to sell 10.5 million units of both the Wii and Wii U this holiday season but has not broken out how many Wii U devices will be shipped.

Guillemot said he does not view the investment on the Wii U as risky because he said games launched with a new console sell well.

“It’s easier at the beginning of the console cycle to astonish people and bring them new experiences than at the end of the cycle. So the risk that is seen as a big risk by many is actually the contrary,” Guillemot said.

You Might Also Like

Filed Under: Fiber Optics

Primary Sidebar

EE Engineering Training Days

engineering

Featured Contributions

Integrating MEMS technology into next-gen vehicle safety features

Five challenges for developing next-generation ADAS and autonomous vehicles

Robust design for Variable Frequency Drives and starters

Meeting demand for hidden wearables via Schottky rectifiers

GaN reliability milestones break through the silicon ceiling

More Featured Contributions

EE Tech Toolbox

“ee
Tech Toolbox: 5G Technology
This Tech Toolbox covers the basics of 5G technology plus a story about how engineers designed and built a prototype DSL router mostly from old cellphone parts. Download this first 5G/wired/wireless communications Tech Toolbox to learn more!

EE Learning Center

EE Learning Center
“ee
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for EE professionals.
“bills
contribute

R&D World Podcasts

R&D 100 Episode 10
See More >

Sponsored Content

Designing for Serviceability: The Role of Interconnects in HVAC Maintenance

From Control Boards to Comfort: How Signal Integrity Drives HVAC Innovation

Built to Withstand: Sealing and Thermal Protection in HVAC Sub-Systems

Revolutionizing Manufacturing with Smart Factories

Smarter HVAC Starts at the Sub-System Level

Empowering aerospace E/E design and innovation through Siemens Xcelerator and Capital in the Cloud

More Sponsored Content >>

RSS Current EDABoard.com discussions

  • connector model question
  • Sendust vs Ferrite for SMPS
  • sim7090g
  • Innovus Scan Reorder deletes Scan In Pad
  • The GaN revolution must now happen?

RSS Current Electro-Tech-Online.com Discussions

  • It's Amazing What A Buck And A Quarter....
  • Microinverters and storeage batteries?
  • ac current limiting
  • More fun with ws2812 this time XC8 and CLC
  • Impact of Tariffs on PCB Fab
Search Millions of Parts from Thousands of Suppliers.

Search Now!
design fast globle

Footer

EE World Online

EE WORLD ONLINE NETWORK

  • 5G Technology World
  • Analog IC Tips
  • Battery Power Tips
  • Connector Tips
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Engineer's Garage
  • EV Engineering
  • Microcontroller Tips
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips

EE WORLD ONLINE

  • Subscribe to our newsletter
  • Teardown Videos
  • Advertise with us
  • Contact us
  • About Us

Copyright © 2025 · WTWH Media LLC and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.

Privacy Policy