The company claims that the warm-white, all-phosphorescent OLED lighting panel has power efficacy of 58 lumens per Watt (lm/W) and and a record 30,000 hours of operating lifetime (to 70 percent of initial luminance). According to the company, the increased lifetime is based, in part, on the company’s new light blue UniversalPHOLED materials system. The company says this improvement virtually triples the lifetime of the OLED that the company showcased last year.