Videotron has named former Rogers Communications executive Sylvie Charette as its vice president of branding and interactive media.

Videotron said Charette is responsible for promoting Videotron’s key brand differentiators. She will play a leading role in developing brand-positioning strategies for the company’s different audiences, while maintaining Videotron’s customer-focused approach to all corporate communications.

“Videotron is very happy to welcome Sylvie Charette aboard,” said Myrianne Collin, senior vice president of strategy and marketing at Videotron. “Her leadership qualities, passion for telecommunications and professional skills will be valuable assets to the company. Sylvie’s mission will be to promote the Videotron brand in order to maintain its stature in Québec. She will have our full support in the pursuit of her objectives.”

Charette brings 25 years of experience in the telecommunications industry to her new post at Videotron. Previously, she was vice president of marketing and communications with Rogers Communications and Telus. She also held several management positions, including director of consumer communications, at Bell Mobility, where she worked for 10 years.

Her career highlights include participating in the creation of a single communication platform for the Rogers brand.