When it comes to OTT content, more and more consumers are showing a willingness to pony up for commercial-free offers instead of taking free or lower-priced ad-supported models. And it’s not just the big names like YouTube Red and Hulu that are seeing this, but more independent content creators as well.
VHX, which offers a way for those indies to provide seasons and episodes in that way, just got snapped up by Vimeo. The acquisition strengthens Vimeo’s marketplace for consumers to access programming direct from creators worldwide, according to the company. Terms of the deal were not disclosed.
“Online video is expanding from a few, mainstream subscription services into a flourishing world of interest-based streaming channels, much like the evolution from broadcast to cable TV,” Kerry Trainor, Vimeo CEO, says. “As the video universe continues to unbundle, Vimeo offers the ideal home for the next generation of premium video channels serving passionate global audiences.”
With the addition of VHX, Vimeo says it now can offer a “complete streaming ecosystem for individual creators, niche programmers and major media partners to offer subscription video on demand (SVOD) channels.”
When it comes to OTT content, more and more consumers are showing a willingness to pony up for commercial-free offers instead of taking free or lower-priced ad-supported models. And it’s not just the big names like YouTube Red and Hulu that are seeing this, but more independent content creators as well.
VHX, which offers a way for those indies to provide seasons and episodes in that way, just got snapped up by Vimeo. The acquisition strengthens Vimeo’s marketplace for consumers to access programming direct from creators worldwide, according to the company. Terms of the deal were not disclosed.
“Online video is expanding from a few, mainstream subscription services into a flourishing world of interest-based streaming channels, much like the evolution from broadcast to cable TV,” Kerry Trainor, Vimeo CEO, says. “As the video universe continues to unbundle, Vimeo offers the ideal home for the next generation of premium video channels serving passionate global audiences.”
With the addition of VHX, Vimeo says it now can offer a “complete streaming ecosystem for individual creators, niche programmers and major media partners to offer SVOD channels.”