Virgin Media has announced the launch of its personalized Video on Demand (VoD) Channel for children, My Virgin TV Kids, in collaboration with zone·tv. My Virgin TV Kids Dynamic Channel will allow young users to customize what they watch in order to create their own personalized playlist.

This is the first European launch for zone·tv that allows Virgin TV’s youngest viewers to design channels that reflect their individualized programming interests by simply watching TV. This feature will be available through Virgin Media’s V6, powered by TiVo, later this month.

Kids can enjoy a variety of their TV favorites by entering the VoD Channel through the Virgin TV programming guide. They will be able to scroll forward or backward in the guide to pick the show they want, regardless of the time it’s scheduled to run.

A few of the programs include Teletubbies, Pingu, Caillou, Bob the Builder and Franny’s Feet.

My Virgin TV Kids uses technology from zone·tv to learn what each child likes, skip programs that they dislike, and generates personalized playlists. It combines artificial intelligence with human editors to curate content that coincides with the child’s interest.  No personal data will be collected or stored, and once in the VoD channel, all content is child-friendly and free of adverts.

“Our human curated technology, powered by AI, combined with Virgin Media’s vision means subscribers in the UK will be first in Europe to experience a personalized channel expressly designed for Virgin Media’s youngest customers,” says Jeff Weber, CEO of zone·tv. “Our Dynamic Channels platform brings some of the world’s most popular children’s shows to life in a way that is totally unique among video services.”