When people have WiFi access in their homes, they tend to own a lot more connected devices. That’s probably a surprise to close to no one reading this, but if you’re the type that likes to back up your conjectures with cold, hard data, then read on.
Parks Associates released its “360 View: Entertainment Services in U.S. Broadband Households” report on Tuesday suggesting that 71 percent of U.S. broadband households have WiFi or Apple AirPort access and these WiFi households average more than 30 percent more computing devices than non-WiFi households. The report also says that WiFi homes average approximately 45 percent more connectable consumer electronics devices.
“WiFi is by far the most common way that U.S. broadband households access the internet in the home, and the convenience of this access technology encourages households to acquire more connected products,” Parks Senior Research Director Brett Sappington, says. “One-half of broadband households use 3G/4G mobile data as a primary source of internet access within their home, underscoring the importance of wireless access as a key part of their broadband experience.”
As for the debate around who needs gigabit services to the home, it maybe doesn’t matter who actually needs it, but who wants it. The Parks Associates report suggests that 50 percent of U.S. broadband households with internet speed under 1 Gbps say they might upgrade to a Gig if it was offered, and 34 percent are very likely to upgrade.
Only around 7 percent of U.S. broadband households have only one device connected directly to the broadband modem using Ethernet, according to the Parks data. WiFi households own an average of 5.7 computing devices and 8.1 connectable CE devices, it notes.
More info on obtaining the report is here.
