WOW! will be offering its Ultra TV customers that subscribe to Netflix access to the streaming content through a Netflix app that works on Arris boxes in their homes.
Developed for WOW! by Arris, the Ultra TV set-top box integrates Netflix app into the leased boxes. WOW! subscribers will have access to Netflix as well as live TV, whole-home HD DVR, wireless home networking, and other features without the need for multiple devices, remote controls and complicated wiring.
Arris introduced its “Arris Market” platform, which blends over-the-top (OTT) content with traditional programming services on Arris’ set-top boxes, in July.
WOW! subscribers will have access to Netflix as well as live TV, whole-home HD DVR, wireless home networking, and other features without the need for multiple devices, remote controls and complicated wiring.
Netflix members can tap into instant access to Netflix’s full streaming lineup of commercial-free TV shows, movies, and original series such as “Orange is the New Black” and “House of Cards.”
“We are excited to bring Netflix to our WOW! Ultra TV customers and improve how they experience the service,” said WOW! CEO Steven Cochran. “We’re continuously adapting our product offerings to serve the evolving needs of our customers. Simplifying access to Netflix content was highly requested by our Ultra TV customers and a natural next step for WOW!.”
WOW! said the Netflix service would soon be available to Illinois Ultra TV customers who subscribe to Netflix, and by early 2015 to WOW! customers in Evansville, Ind.; Columbus and Cleveland, Ohio; and southeast Michigan. Customers can also sign up for Netflix through the new app.
Netflix also counts Atlantic Broadband, Cogeco, GCI, Grande Communications, RCN and Suddenlink Communications among its cable customers.
WOW! has been a member of Netflix’s Open Connect network for more than a year. Open Connect, which was launched two years ago, is Netflix’s private content delivery network that uses edge caching to more efficiently deliver Internet services to customers.