YouTube’s paid program launches this week with four original shows aimed for the millennial set, in a move that could put the content giant on track to compete with services like Netflix.

YouTube Red, which debuted on Oct. 28, provides original content, add-free viewing, and offline viewing for $9.99 per month. It will leverage more connections between YouTube and musicians, by linking to programs like Google Play Music – subscribing to either one includes a subscription to the other.

But the bigger news is in YouTube’s capacity to make waves in the television space. They will have four full-length titles premiering on Feb. 10, all of which feature creators who have their own successful YouTube channels.

“Scare PewDiePie” places a popular video gamer in a horror movie made by the creator of “The Walking Dead”, “A Trip to Unicorn Island” is a documentary starring YouTuber Lilly Singh, “Dance Camp” is described as a drama about a teen dance competition, and “Lazer Team”, a sci-fi comedy, puts four actors from internet production company Rooster Teeth in an alien invasion.

“Lazer Team” has already had a limited theatrical release. YouTube could be angling to compete with conventional movies and television, but it also exists in a completely different sphere, that of cord-cutters who might not be looking to traditional cable at all.

According to a recent report from the Consumer Technology Association (CTA), nearly 11 percent of consumers reported that they have cancelled their pay-TV subscription in the past year and another 21 percent said they haven’t had a service subscription for more than a year.

Nearly a third of consumers who have canceled their service said their TV-watching habits didn’t justify the cost of maintaining a subscription.