Rather than shun, Comcast has again decided to partner with a streaming video service, this time bringing Amazon Prime Video to the cable giant’s Xfinity X1 platform.
Comcast announced Thursday that the Prime Video app will launch on X1 later this year, marking the service’s first integration on an MVPD platform in the U.S. The Amazon news follows on Comcast’s earlier integrations of services like Netflix, YouTube and CuriosityStream.
“Amazon Prime Video’s growing list of originals, movies, shows, documentaries, and kids’ programming will be an excellent complement to the overall X1 viewing experience,” said Dana Strong, president of Consumer Services at Comcast, in a statement. “We want to give customers easy access to all their favorite content in one place. X1 continues to be a platform that can curate live TV, On Demand movies and shows, and streaming internet video and music titles into one, easy-to-use, seamless experience.”
Xfinity TV customers can access Prime originals, as well as live events and TV with an Amazon Prime Video Channels subscription. Users can also search for content using the X1 voice remote.
“Prime Video is dedicated to making your favorite shows and movies effortless to watch. The addition of the Prime Video app to X1 will make navigating between Prime Video and live TV easier than ever,” said Greg Hart, VP of Amazon Prime Video, in a statement. “We are excited for our Prime members to seamlessly find the shows and movies they love.”