Netflix may soon have a way for its viewers to enjoy high-level video quality without chewing through so many megabytes.
According to Variety, the company has been testing a new streaming technology since 2011 that could eventually allow its customers to use 20 percent less data for their streaming needs.
Netflix is building the new encoding tech to help with streaming during peak hours and to help the company get a foothold in new markets where high-speed internet is scarce.
According to the report, Netflix could have almost 1,000 titles re-encoded by the holidays and could complete the whole process in the first quarter of 2016.
Reducing Netflix’s burden on networks makes sense as recent numbers have shown that real-time streaming accounts for 70 percent of all global internet traffic.
Lower bitrate streaming could make Netflix an easier choice for mobile broadband subscribers while also helping the service get around data caps that some providers put on subscribers’ broadband.