• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Electrical Engineering News and Products

Electronics Engineering Resources, Articles, Forums, Tear Down Videos and Technical Electronics How-To's

  • Products / Components
    • Analog ICs
    • Connectors
    • Microcontrollers
    • Power Electronics
    • Sensors
    • Test and Measurement
    • Wire / Cable
  • Applications
    • Automotive/Transportation
    • Industrial
    • IoT
    • Medical
    • Telecommunications
    • Wearables
    • Wireless
  • Resources
    • DesignFast
    • Digital Issues
    • Engineering Week
    • Oscilloscope Product Finder
    • Podcasts
    • Webinars / Digital Events
    • White Papers
    • Women in Engineering
  • Videos
    • Teschler’s Teardown Videos
    • EE Videos and Interviews
  • Learning Center
    • EE Classrooms
    • Design Guides
      • WiFi & the IOT Design Guide
      • Microcontrollers Design Guide
      • State of the Art Inductors Design Guide
    • FAQs
    • Ebooks / Tech Tips
  • EE Forums
    • EDABoard.com
    • Electro-Tech-Online.com
  • 5G

Adults drive mobile TV viewing during drive time

September 29, 2006 By Brian Santo, CED

Primetime for viewing mobile video is during the afternoon and early evening, according to the consumer researchers at Telephia. And contrary to what might be expected, most viewers are not kids – half of all viewers are in the 25- to 36-year-old demographic segment.

Thirty percent of mobile video users watch mobile TV and video clips on their cell phones from noon to 4 p.m., and 31% watch during the early evening commute hours of 4 p.m. to 8 p.m. Viewership drops to 9% during the traditional TV primetime hours (8 p.m. to 11 p.m.).

As for the demographics, 25- to 36-year-olds make up only a quarter of all mobile subscribers. Seven out of ten viewers are men, though the universe of mobile subs is close to evenly split among men and women.

Mobile video users claim nearly one-fourth (22%) of their viewing happens while they are at home; the same percentage of their viewing is done while they are commuting; 16% while they are shopping; and 14% while they are at work.

Mobile Video Demographic Breakdown (U.S.)

Age segment: As % of mobile video users – As % of all mobile subs

18-24: 23% – 11%

25-36: 50% – 24%

37-55: 24% – 39%

56+: 3% – 26%

Male: 70% – 47%
Female: 30% – 53%

Source: Telephia Mobile Video Diary Report, Q2 2006

DesignFast Banner version: 2cc05e56

Filed Under: Wire and Cable Tips

Primary Sidebar

EE Training Center Classrooms

EE Classrooms

Featured Resources

  • EE World Online Learning Center
  • CUI Devices – CUI Insights Blog
  • EE Classroom: Power Delivery
  • EE Classroom: Building Automation
  • EE Classroom: Aerospace & Defense
  • EE Classroom: Grid Infrastructure
Search Millions of Parts from Thousands of Suppliers.

Search Now!
design fast globle

R&D World Podcasts

R&D 100 Episode 7
See More >

Current Digital Issue

Our second 5G Handbook is now available

Featuring 15 articles, the 2022 5G Handbook looks at private networks, timing, connectivity, latency, mmWaves, test, and other topics.

Digital Edition Back Issues

Sponsored Content

Positioning in 5G NR – A look at the technology and related test aspects

Radar, NFC, UV Sensors, and Weather Kits are Some of the New RAKwireless Products for IoT

5G Connectors: Enabling the global 5G vision

Control EMI with I-PEX ZenShield™ Connectors

Speed-up time-to-tapeout with the Aprisa digital place-and-route system and Solido Characterization Suite

Siemens Analogue IC Design Simulation Flow

More Sponsored Content >>

RSS Current EDABoard.com discussions

  • How do you find the angle made by two isosceles triangles in a kite?
  • Thermal pad construction on pcb
  • FPGA LVDS with separate clock
  • Help understanding 915MHz transciever pcb layout
  • Ansys Electronic Desktop (HFSS) file opening failed????

RSS Current Electro-Tech-Online.com Discussions

  • Flickering (candle) LED to trigger 555
  • Identify a circuit.
  • Microcontrollable adjustable and switchable constant current source for driving LED's
  • Useful Handbook for Making Low Level Measurements
  • CRYPTOOOOO, but wait i am no terrorist

Oscilloscopes Product Finder

Footer

EE World Online

EE WORLD ONLINE NETWORK

  • 5G Technology World
  • Analog IC Tips
  • Battery Power Tips
  • Connector Tips
  • DesignFast
  • EDABoard Forums
  • Electro-Tech-Online Forums
  • Engineer's Garage
  • Microcontroller Tips
  • Power Electronic Tips
  • Sensor Tips
  • Test and Measurement Tips
  • Wire & Cable Tips

EE WORLD ONLINE

  • Subscribe to our newsletter
  • Lee's teardown videos
  • Advertise with us
  • Contact us
  • About Us
Follow us on TwitterAdd us on FacebookConnect with us on LinkedIn Follow us on YouTube Add us on Instagram

Copyright © 2022 · WTWH Media LLC and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media.

Privacy Policy