FitBit and Apple are quite competitive in the wearables market, with FitBit only growing since the company went public in June. Apple hasn’t said how many Apple watches it sold since their much-lauded release, but consumers seem to prefer the FitBit and have a better idea of what it does and how it works, Yahoo News said.
However, Apple’s strength may be its ecosystem. Its fitness applications are designed to work with third-party exercise trackers, making the watch more flexible. There may still be more to come that could make the watch a competitor, but for now, on it’s own it doesn’t quite stand up to more dedicated products, an article from CultofMac said.
Research firm Frost & Sullivan also see wearables as a developing market, with more IoT-enabled functions and better battery life on the way.
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