FitBit and Apple are quite competitive in the wearables market, with FitBit only growing since the company went public in June. Apple hasn’t said how many Apple watches it sold since their much-lauded release, but consumers seem to prefer the FitBit and have a better idea of what it does and how it works, Yahoo News said.
However, Apple’s strength may be its ecosystem. Its fitness applications are designed to work with third-party exercise trackers, making the watch more flexible. There may still be more to come that could make the watch a competitor, but for now, on it’s own it doesn’t quite stand up to more dedicated products, an article from CultofMac said.
Research firm Frost & Sullivan also see wearables as a developing market, with more IoT-enabled functions and better battery life on the way.
How Fitbit’s outsmarting Apple, at least so far
Fitbit (FIT) became synonymous with fitness tracking by keeping it simple, but CEO James Park sees further growth for the maker of the world’s most popular wearable gadgets by branching out.The company’s coffers are flush after its successful $732 million initial public offering in June and Park …
Apple’s savvy fitness plan: Build an indispensable platform
If you compare the Apple Watch to dedicated fitness tracking devices, it comes up short, and the forthcoming watchOS 2 will do little to address these limitations. Instead, with this update Apple has focussed on helping to improve third-party fitness apps. That’s because Apple see their wearable as the main component of a fitness platform, with the Activity app as …
Internet of Things Pushes Wearables Toward Tipping Point
The emerging wearable devices market now caters to a niche customer base. But improvements in devices and newer, interesting use cases will speed up the transition to mass market proliferation, according to research from Frost & Sullivan. An increasing number of industry-specific original …