blinkx is looking for partners that will use its video search technology on their own sites.
The program, which the company is calling blinkx Red Label, allows other companies to run a blinkx-run index of video on the Web, as well as its video search engine, free of charge.
blinkx Red Label will be offered in two tiers based on the size of the portal or Web site: one for larger customers that will involve blinkx services, and the other a self-service portal for smaller sites. The company said the technology can be deployed in as little as three hours.
Unlike other search engines that attempt to repurpose technology built for the Text Web, blinkx says it uses a unique combination of patented conceptual search, speech recognition and visual analysis software to find and qualify online video more effectively than any other service today.
The company said that blinkx Red Label enables customers to use their own ads or ones delivered by blinkx. Highly targeted advertising can be delivered in a variety of formats, which the company pledged will yield a high cost-per-thousand (CPM), a method of evaluating media efficiency.
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