* ViewNow scores content deal
On-demand content aggregator ViewNow has inked a deal with Indiana Video Networks (IVN), a statewide consortium of eight rural telephone operators.
Under the deal, ViewNow, a wholly-owned division of Kasenna Inc., will supply IVN with content plus a license for its ViewTrak usage tracking software for IP-based VOD services.
IVN’s members serve about 50,000 access lines across Indiana. Members include Clay County Rural Telephone Cooperative, Craigville Telephone Company, Daviess-Martin County Rural Telephone Corp., Mulberry Telephone Cooperative and Indiana Fones Inc., among others.