Engaging in a corporate version of speed dating, Cablevision Systems hopes to attract new small business customers with a quick online courting questionnaire that will automatically estimate how much a company might benefit by going with Optimum Business services.
The company’s new Optimum Business Savings Calculator asks prospective customers to specify how much they pay each month for phone and Internet and enter the number of phone lines and employees they have. Cablevision’s Optimum Business operation then returns a counter-offer.
The output includes percentage savings over the next two years on phone and Internet services, along with the specific monthly charges for the first year and second year, compared with existing providers’ fees, Cablevision said.
An option is also provided to view annual savings. In addition to the savings on communications services, the calculator also provides the opportunity to determine how much small businesses can save on mission-critical business services from Optimum Business Benefits partners, including credit card processing, shipping and document services, and office equipment and supplies, according to the company.
The endeavor appears safe, given the data from a Forrester report that shows that small businesses are paying, on average, more than twice the average Optimum Business customer for phone and Internet.
Stephanie Anderson, vice president of marketing for commercial services, said: “By offering an easy way to calculate savings with Optimum Business, we allow small businesses to see the actual impact on their bottom line and make an informed decision to join the growing number of businesses that rely on us to deliver premium services and value every day. Each customer’s story is unique, and yet two key points are echoed again and again: savings and predictable pricing. When added to our reliable service, it’s a winning combination.”