Shares of Netflix continued to gain Thursday after a 9 percent spike Friday.
Investors were reacting to news from CEO Reed Hastings who announced during a Wednesday CES keynote that the streaming video service has expanded into India.
As of 9:37 a.m. CT on Thursday, shares of Netflix were up 1 percent to $118.90.
Netflix on Thursday announced that it had launched its service globally, bringing its streaming service to more than 130 new countries around the world.
“Today you are witnessing the birth of a new global Internet TV network,” Hastings said. “With this launch, consumers around the world — from Singapore to St. Petersburg, from San Francisco to Sao Paulo — will be able to enjoy TV shows and movies simultaneously — no more waiting. With the help of the Internet, we are putting power in consumers’ hands to watch whenever, wherever and on whatever device.”
While largely available in English in most new countries, Netflix added Arabic, Korean, Simplified and Traditional Chinese to the 17 languages it already supports.
“From today onwards, we will listen and we will learn, gradually adding more languages, more content and more ways for people to engage with Netflix,” said Hastings. “We’re looking forward to bringing great stories from all over the world to people all over the world.”
Netflix will not yet be available in China, though the company continues to explore options for providing the service. It also won’t be available in Crimea, North Korea and Syria due to U.S. government restrictions on American companies.
Since Netflix launched its streaming service in 2007, the service has expanded globally, first to Canada, then to Latin America, Europe, Australia, New Zealand and Japan to include 60 countries.