Charter Communications has completed the deployment of a comprehensive suite of VOD tracking software sourced from Concurrent’s Everstream operation.
Everstream’s software includes components for collecting, analyzing and reporting on VOD service usage and operational performance while providing a core platform for measuring audience impressions, viewing time and reach for long-form (commercials over 60 seconds) advertising campaigns.
Everstream has a core architecture, called Data Suite, for data extraction, transformation, distribution and storage pertaining to VOD and interactive services. Data Suite is comprised of the Interactive Data Gateway (iDG), which extracts usage information at the edge, and the Interactive Data Warehouse (iDW), an open and scalable data repository providing high-performance analytical operations in-house or via third-party reporting tools.
Charter’s implementation involves an array of Everstream applications including: Oi (Operational Intelligence) for VOD, delivering insight into service performance and the subscriber viewing experience; Xi (Expanse Intelligence) for VOD, enabling scorecard comparisons between markets, divisions, regions and groups; ReportOne for VOD, engendering a flexible reporting template for key VOD-related consumption and revenue metrics; and ReportOne for long-form advertising, providing immediate, flexible reporting templates for key VOD-related consumption metrics, assets, and associated revenue trends.
