Mouser Electronics, the global authorized distributor with the newest semiconductors and electronic components, and TTI, one of the world’s leading specialist distributors of passive, connector, electromechanical and discrete components, teamed up at Electronica under the tagline: ‘From Design Chain to Supply Chain…your complete distribution solution’.
What does that mean? The answer, according to Geoff Breed, TTI’s VP European Marketing and Mark Burr-Lonnon, Senior VP EMEA & Asia Mouser Electronics, is quite a lot.
Breed: “Under one umbrella we have two organisations that cover the customer’s total needs with complementary structures and solutions. From the supplier‘s perspective it‘s similar: combined we provide a proven vehicle for new product introductions, a complete go-to-market solution – reliable partners who understand the needs of the supplier and can deliver that to the customer.”
Burr-Lonnon explains the different approaches: “Mouser is the Global NPI specialist with great on-line tools, search engines, e-commerce, broad inventory, high semiconductor and engineering-based web content. We offer small volumes on a quick turnaround to support design activities. But when the project moves into volume production, it’s more difficult for the NPI model to flourish due to the greater depth of inventory needed, sophisticated logistics programs, inside and outside sales support.”
Breed picks up the narrative: “TTI offers engineering support but in a different and again, complementary way. In many cases, the design cycle starts with the Mouser model and then, as the customer project develops, TTI steps in at an engineering level to offer the face-to-face support where an engineer can discuss solutions, or meet with a supplier. This is why we keep TTI and Mouser as separate entities, while some competitors continually try to merge two very complex and different models.”
Suppliers, apparently, react very well to the synergistic relationship between TTI and Mouser. Breed: “Because the combination offers them the right path to market – whether its small volume, NPI, engineering support, pro-active marketing, breadth and depth of inventory or local sales team support – they really like it. They can work one product program through our two models and achieve their goals.” Adds Burr-Lonnon: “We provide customers with a seamless ‘design chain to supply chain’ service, and our suppliers see very real benefits. Our model is unique and that’s what customers and suppliers love. Together, our joint approach ensures that customers get what they want – which is, after all what suppliers want too. ”
With its broad product line and unsurpassed customer service, Mouser caters to design engineers and buyers by delivering What’s Next in advanced technologies. Mouser offers customers 20 global support locations and stocks the world’s widest selection of the latest semiconductors and electronic components for the newest design projects.
Mouser Electronics’ website is updated daily and searches more than 10 million products to locate over 4 million orderable part numbers available for easy online purchase. Mouser.com also houses an industry-first interactive catalog, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools.
