Comcast is currently going after the millennial market by reportedly looking into deals with various media outlets including Buzzfeed and Vice Media.
According to the Wall Street Journal, Comcast has entered preliminary talks with the aforementioned companies and Business Insider, as well as potentially looking into increasing its 14 percent stake in Vox Media.
The report cites unnamed sources who say all deals are in early stages and might not proceed. The companies in question are reportedly speaking with other strategic investors as well.
Although Vice isn’t interested in selling, the report says the company could be interested selling equity to Comcast in a deal that would put a Vice channel in the cable company’s current offering, or Vice could potentially buy a cable network stake from Comcast.
Vice recently signed a content distribution agreement with Verizon that will place Vice Media original and curated content on Verizon’s over-the-top video service, due to launch in late summer.
Comcast recently jumped out ahead of Verizon by launching its own Web TV service, Stream, which offers a handful of broadcast channels on PCs and mobile devices for $15 per month. That service is currently in trials and only available to Comcast broadband subscribers.