Roku is now incorporating HBO into its Premium Subscriptions on the Roku Channel. Subscribers will have access to all of HBO’s original series, plus hit movies, documentaries, live programming, and more. Cinemax will also be available via Premium Subscriptions on the Roku Channel.
“The Roku Channel delivers a single destination to discover great free, ad-supported and premium subscription entertainment,” said Rob Holmes, Vice President of Programming and Engagement, Roku. “We are expanding Premium Subscriptions on The Roku Channel by making HBO more easily available to The Roku Channel’s highly engaged user base.”
Users can experience Roku’s Premium Subscription for free for seven days and take a gander at what’s available. After the seven-day trial is up, subscribers will be charged $14.99 each month.
Customers can also browse all of the content, even content from Premium Subscription services, without needing a subscription first. If a user is interested in subscribing to a Premium Subscription, they can utilize the one-click signup, and their subscription can be managed through the “My Account” section on Roku.com.
The integration of HBO’s content is on target for Game of Throne fans, as the show presents its final episodes in the upcoming weeks.
“Just in time, The Roku Channel users will have a chance to watch the final season of Game of Thrones on their favorite platform,” said Jeff Dallesandro, Senior Vice President, Worldwide Digital Distribution and New Business Development, HBO.