Streaming set-top box maker Roku is pushing its smart TV platform onto more TVs. 

Ahead of the kickoff to the annual Consumer Electronics Show in Las Vegas on Wednesday, Roku announced plans Monday to launch  the first 4K UHD Roku TV models. On top of that, the company said its TV OEM partners expect to introduce nearly 60 new TV models that will run the company’s platform.

Chas Smith, general manager of OEM for Roku, said in a statement that the company is pleased with the success of Roku TV since the launch of our licensing program in 2014. 

“Consumer response and engagement has been tremendous, and our TV partners have secured great retail placement and stellar product reviews that have led to strong sales results,” Smith said. “We expect momentum for Roku TV to accelerate as we continue efforts to add new TV partners while expanding our work with existing partners to bring many more Roku TV models to the U.S.”

Rokus said the first 4K UHD Roku TVs will be available this sprint. The TVs will combine the full Roku TV experience with 4K UHD resolution. 

Roku is also releasing the Roku TV HDR reference design for TV partners to incorporate HDR technology into future 4K UHD Roku TV models. Roku said it’s working with Dolby to implement support for Dolby Vision HDR into the reference design. 
The Roku TV HDR reference design will also include support for the HDR 10 standard. TCL will be an initial TV partner to integrate the Roku TV HDR reference design.

Roku TV models, including the new 4K UHD TCL Roku TV, will be on display at the Pepcom Digital Experience in Las Vegas from 7:00 to 10:30 pm on Tuesday, Jan. 5, 2016 at the Mirage Hotel. CES attendees can also see Roku TV models on the show floor in the Haier, Hisense and TCL booths.