T-Mobile has reported that the company’s Binge On offering has nearly doubled the amount of video customers are watching.
Binge On allows customers to stream video from participating providers without eating up their monthly allotment of high-speed data.
In a statement, Legere called Binge On the company’s “most disruptive Un-carrier move yet.”
“It has literally changed the way millions of people are watching video – they’re watching more, more than twice as much as before, and most importantly, they’re watching without worrying about bigger bills or surprise overages!” Legere said.
T-Mobile now says that more than 40 streaming video services are participating in Binge On, including Netflix, HBO Now, Hulu, SHOWTIME, Sling TV, STARZ, WatchESPN, among others.
T-Mobile says that one unnamed “major video service,” has seen a 79 percent jump in daily viewers. Another major video service, which isn’t yet included in the Binge On list of free services, is seeing customers watch 33 percent more hours than before, which T-Mobile attributes to the technology behind Binge On, which compresses the video stream.
The company points out that since launching Binge On, T-Mobile customers have streamed 34 petabytes for free. That’s 34 million gigabytes – the equivalent of more than 109 million episodes of Game of Thrones at DVD quality (480p).
A survey of customers shows that the majority of on plans that include the service do like it. Fully 92 percent of T-Mobile customers surveyed said they’ll watch more video with Binge On.
Binge has not been without controversy. The carrier recently came under fire for the way the compression technology works after the Electronic Frontier Foundation found that T-Mobile is actually throttling all video traffic over its network for those with Binge On enabled and not just content from providers that are participating in the Binge On program.