Today TiVo unveiled its top commercial and program rankings for June, which are complied through its Stop||Watch service.
Among the results, TiVo’s service subscribers watched the most commercials during the season finale of “Lost” and coverage of the U.S. Open golf tournament.
“June is always an unusual month in the broadcast calendar because most programming is re-runs and summer fare,” said Todd Juenger, vice president and general manager for TiVo Audience Research & Measurement. “However, there are still a few big network program finales that dominate the ratings, such as the two-hour finale of ‘Lost,’ which lead the top commercials for both Total Viewership and Timeshifted Viewership. Interestingly, U.S. Open Final also placed high in Total Viewership, but is nowhere to be found on the Timeshifted Viewership, as the vast majority of viewing occurred live.
“What is particularly impressive is that every commercial in the Top 10 for Timeshifted viewing aired during the ‘Lost ‘season finale; in fact, the top 86 commercials for Timeshifted viewing aired during ‘Lost.’ The rank order of the specific commercials continues to demonstrate the choices viewers are making about which commercials to watch.”
Juenger said the top spots in Timeshifted viewing were all for movies, with the highest spot getting a 7.7 Timeshifted rating. The lowest spot from the last ‘Lost’ episode received a 2.8 Timeshifted rating, which was approximately 64 percent lower than the audience of the highest-rated spot.
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