Terms of the deal revolve around Music Choice delivering its original programming to TV sets through the TiVoCast service. At launch, nearly a thousand video titles are available, with more content on the way within the next few weeks.
“Be it music, movies or memories, our broadband strategy continues to focus on delivering consumers what they want, when they want it,” said Tara Maitra, VP and GM of content services for TiVo. “By bringing TiVo users Music Choice, we’re giving our subscribers access to the most extensive music offering available, delivering thousands of music videos straight to the TV. We think this service will be extremely popular among the TiVo audience.”
TiVo subscribers will be able to browse through a variety of music genres, using TiVo’s search interface, in categories such as rock, pop, hip-hop, R&B, country and Latino. Users will also be able to access kids’ videos and daily entertainment news clips.
All of the content on TiVoCast, including Music Choice, is offered at no additional charge as part of the existing TiVo service subscription fee.