Verizon has hired a former Insight Communications programming executive to guide the telco’s foray into the video business.
Terry Denson will head up video packaging, pricing and marketing strategies as Verizon’s VP of video programming. Denson, who also has held executive slots at MTV Networks and ABC, will also be responsible for acquiring video content and assembling carriage agreements.
Verizon is in the midst of a fiber-to-the-premises (FTTP) rollout slated to reach 1 million homes by year-end and 3 million homes by the end of 2005. The company currently plans to use a more traditional RF overlay to offer video services via its fiber infrastructure, but is also looking into IPTV technology, as well.
“Terry will broadband our insights and refine our strategies to leverage, via programming and packaging, the services we provide, be they traditional or non-traditional, including TV over Internet Protocol,” said Verizon SVP of Broadband Solutions Marilyn O’Connell, in a release.