The growth and development of OTT services, free content, new device and service ecosystems, and even pirated content, are of course impacting the pay-TV business. However, this is not bad news. In fact, this evolution is creating new consumer expectations and disrupting established value chains. This opens the door to more opportunities for pay-TV operators […]
Focusing on the Customer Journey to Maximize Revenue
The consumer’s demand for content is rapacious. With additional screens and more ways to discover and choose what is being watched, the appetite is only going to increase. At the same time, the consumer—and by consequence the provider—is faced with a significant challenge as the current user experience is fragmented. The TV industry has become […]