A recent study by Canoe Ventures and the Association of National Advertisers found that interactive or advanced ads improved customer engagement and brand recall. The study was further proof that interactive TV (iTV) can indeed bring more value to advertisers, ad agencies, programmers and cable operators. Canoe Ventures, which is backed by the nation’s six-largest […]
CDN
Cisco snags BNI Video for $99M
Cisco is forking out $99 million in cash and retention-based incentives in exchange for all of the shares of BNI Video in order to bolster its Videoscape TV platform. Led by former Broadbus executive Conrad Clemson, BNI Video has made its mark with modular video back office and content delivery network (CDN) analytic capabilities, both […]
CableLabs offers toolset for testing ad systems
Courtesy of CableLabs, cable companies preparing to engage in advanced advertising now have access to a set of tools that will help them test and validate systems based on the SCTE 130 ad system standards. The Document Profile Architecture (DPA) Toolset enables developers to emulate multi-platform architectures involved in the delivery of interactive advertising messages […]
BTN2Go makes its debut with Bright House Networks
Bright House Networks is now offering the Big Ten Conference’s TV Everywhere service, BTN2Go, to its Sports Pass subscribers. The Big Ten Network (BTN) is a joint venture between the Big Ten Conference and Fox Networks. BTN2Go features a live feed of all BTN television programming, including live game telecasts and extra football game channels, […]
Live From The Cable Show – Nagra
Nagra, a Kudelski group company, provides multi-screen security and content protection technologies, as well as advanced user experience and advertising solutions powered by OpenTV technology. Having trouble viewing this video? Try downloading the latest version of Flash or contact your IT department. If you have a video that you think we should run, send a […]
Live From Cable-Tec Expo – BigBand Networks
BigBand Networks is a leader in digital video networking. The company’s innovative video networking platforms utilize exiting infrastructure to deliver and monetize multi-platform video services, including digital TV, high-definition TV, advanced advertising, video-on-demand and interactive TV, along with state-of-the-art bandwidth solutions. Having trouble viewing this video? Try downloading the latest version of Flash or contact […]
Live From The Cable Show – SeaChange International
SeaChange is a leading provider of software, services and solutions for multi-screen video delivery, digital advertising, video-on-demand and content acquisition. Its powerful open solutions enable broadband television operators to provide new on-demand services and gain greater efficiencies in advertising and content delivery across multiple screens. Having trouble viewing this video? Try downloading the latest version […]